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2024 Week 33: Beauty Brand and Product Launches

Published August 15, 2024
Published August 15, 2024
Tower28

Celebrity brands are continuing to grow, and country star Dolly Parton has been working 9-5 to create her next venture in the industry—Dolly Beauty. As the topic of diverse haircare continues to spark conversation, British brand Noma Sana has launched a straightening iron specifically designed with textured hair in mind. Brands are taking unexpected yet exciting paths, as MAC collaborates with home interior company Lick, and popular food brand Auntie Anne's releases a pretzel-inspired fragrance. Here's what else was on BeautyMatter's launch radar this week.RETAILFollowing a recent expansion into CVS, the dermatologist-powered personalized skincare brand Curology is now available at 3,338 Walmart doors nationwide. The Walmart product lineup includes bestsellers such as the Emergency Spot Patch, Gentle Cleanser, and Cream Moisturizer.Naomi Watts' aging-positive brand, Stripes Beauty, has entered the Canadian market, launching at Hudson's Bay stores and online. To celebrate the launch, Watts will take the stage at Hudson's Bay Queen Street in Toronto on August 20 to introduce the new demographic of consumers to its products.BRAND

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